As boomers age, traditional season ticket sales continue to decline. With efficient resale marketplaces, modern consumers are circumventing teams all together.
The current approach of selling season ticket bundles has allowed third parties (brokers & marketplaces) to capture $8.3 billion in consumer spending on sports tickets each year that should flow to teams.
The future is "Sports as a Service"
FanRally’s membership platform manages event inventory based on member-exclusive seat reservation privileges, instead of tickets.
Teams build direct relationships with each fan and capture 100% of consumer spending. FanRally empowers teams and athletic departments to capture the explosive growth of the subscription economy.