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Early Success of Kings AHL affiliate Ontario Reign paves way for FanRally and AXS to unveil integrated platform for multiple AXS clients.

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Ticketless subscription platform FanRally 
officially went live last month and is aiming to change the game when it comes to how fans reserve seats for events. FanRally allows teams to sell ticketless subscriptions, similar to streaming service subscriptions, instead of season ticket packages or tickets to individual games.

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The six-employee, Bay Area-based FanRally is a subscription platform for college and pro sports teams that utilizes member-exclusive seat reservation privileges instead of ticket bundles, namely traditional season tickets.

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The people behind FanRally Inc., a ticketless software platform that enables professional and college sports teams to offer customers access to seat reservations via a monthly subscription service, are aspiring to do for sports ticketing what Spotify did for music.

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FanRally has teamed with Stanford athletics to launch today the Cardinal W Pass, a subscription program for the school’s women’s sports teams.

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The business model of FanRally, the start-up “sports-as-a-service” software provider, is based on the premise that offering traditional season tickets alone is insufficient if the aim is to attract younger spectators.

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Want to learn more about FanRally?

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